Godard: Twenty-Four
MoMA Exhibition
Branding & Print Project
Client Description
The Museum of Modern Art is an art museum located in Midtown Manhattan, New York City, on 53rd Street. It plays a major role in developing and collecting modern art, and is often identified as one of the largest and most influential museums of modern art in the world.
Concept Statement
Jean-Luc Godard is a film director from the 1950s–1960s “auteur” movement in France. This exhibition design focuses on Godard’s strong use of color and light as a branding system. A color palette of different hues found in Godard’s films is used to form 12 color combinations accompanied by grayscale portraits of Godard and still images from his films.
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