NewArt
Branding Project
Client Description
NewArt is an art education brand that encourages creativity among children and young adults in Newark, New Jersey. The organization offers fine art education while simultaneously teaching their students how to build a career in the creative field while they are still young.
Concept Statement
The concept is centered around its logo. It is constructed of simple shapes and gestalt to spell out the organization’s name. This logo is designed to be taken apart and rearranged in countless ways to demonstrate that the possibilities are endless when thinking creatively. All aspects of design for NewArt incorporate fragments of the company logo.
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